KAREN McCONKEY
Goat_Header.jpg

THE GOAT

IDENTITY, BRANDING, DIGITAL, PRINT, SIGNAGE, PACKAGING, APPAREL, SWAG, ART DIRECTION

IDENTITY

IDENTITY

The Goat, a bar & restaurant, was in need of a total rebrand. The goal was to elevate the brand to better reflect the quality of the food & drinks they serve. Beginning with the logo, every touchpoint of The Goat, including the website, was rebranded to reflect a carefully crafted experience. 

WEBSITE

WEBSITE

View the full site at LCGoat.com

MENUS

MENUS

PACKAGING

PACKAGING

COASTERS

COASTERS

EMPLOYEE APPAREL

EMPLOYEE APPAREL

INTERIOR SIGNAGE

INTERIOR SIGNAGE

INTERIOR GRAPHICS

INTERIOR GRAPHICS

EXTERIOR SIGNAGE

EXTERIOR SIGNAGE