KAREN McCONKEY
Goat_Header.jpg

THE GOAT

IDENTITY, BRANDING, DIGITAL, PRINT, SIGNAGE, PACKAGING, APPAREL, SWAG, ART DIRECTION, PHOTOGRAPHY & FOOD STYLING

IDENTITY

IDENTITY

The Goat, a bar & restaurant, was in need of a total rebrand. The goal was to elevate the brand to better reflect the quality of the food & drinks they serve. Beginning with the logo, every touchpoint of The Goat, including the website, was rebranded to reflect a carefully crafted experience. 

WEBSITE

WEBSITE

View the full site at LCGoat.com

BRAND LAUNCH INVITE

BRAND LAUNCH INVITE

This invitation was created to announce the brand launch and included a menu preview and a tear-away coupon for those who couldn't make the launch event.

MENUS

MENUS

DOWNLOAD THE MENUS FOR A CLOSER LOOK.

LUNCH & DINNER  |  BRUNCH  |  HAPPY HOUR
LATE NIGHT  | SPIRITS & POURS

PACKAGING

PACKAGING

COASTERS

COASTERS

EMPLOYEE APPAREL

EMPLOYEE APPAREL

INTERIOR SIGNAGE

INTERIOR SIGNAGE

INTERIOR GRAPHICS

INTERIOR GRAPHICS

EXTERIOR SIGNAGE

EXTERIOR SIGNAGE