The Goat, a bar & restaurant, was in need of a total rebrand. The goal was to elevate the brand to better reflect the quality of the food & drinks they serve. Beginning with the logo, every touchpoint of The Goat, including the website, was rebranded to reflect a carefully crafted experience.
BRAND LAUNCH INVITE
This invitation was created to announce the brand launch and included a menu preview and a tear-away coupon for those who couldn't make the launch event.