KAREN McCONKEY
Coffee_Home.jpg

THE BEAN

IDENTITY, BRANDING, PRINT, PACKAGING

IDENTITY

IDENTITY

The Bean, a local coffee shop was in need of an identity. The original logo was a hand sketch created by the owners nephew. While he recognized that it did not work well for a mark, it had sentimental value to the owner. I paid homage to the original concept by keeping the coffee bean shape & giving it a slight hand-drawn & imperfect feel.

FLYER & LOYALTY CARD

FLYER & LOYALTY CARD

THE BEAN TSHIRT

THE BEAN TSHIRT

THE BEAN COFFEE CUP

THE BEAN COFFEE CUP