KAREN McCONKEY
LC_Home.jpg

LIFESTYLE COMMUNITIES

BRANDING, CAMPAIGN, PRINT, DIGITAL, SIGNAGE, COLLATERAL, APPAREL, ART DIRECTION

WEBSITE

WEBSITE

LC's website was in need of an overhaul to better reflect the brand & improve the user experience. I art directed design of the new site, guiding the brand look, navigation, & user experience and also designed a resident's only microsite (not shown). Here residents can log in to pay rent, register for events, make requests, view past event photos, & find out all about the latest community happenings.

LC BROOKLANDS 614 AD CAMPAIGN

LC BROOKLANDS 614 AD CAMPAIGN

This series of ads was created to promote Lifestyle Communities newest Columbus community, LC Brooklands. The series ran for 3 months on the back cover of 614 Magazine. The goal was to create a consistent & recognizable campaign, showcasing all aspects that create The Good Life.

TOUR THE GOOD LIFE CAMPAIGN

TOUR THE GOOD LIFE CAMPAIGN

A summer campaign to promote brand awareness. The campaign included a number of local outlets including print ads in 614 Magazine, billboards, digital signage, posters & hot cards at the LC Pavilion, web banners on Columbus Underground & Pandora & an 8-week Facebook campaign.